Dreamworks Animation Skg Inc (NASDAQ:DWA) and Intel Corporation (NASDAQ:INTC) walked away with various benefits in their collaboration to make the new Apollo animation software used to make the How To Train Your Dragon 2 movie, Jon Erlichman revealed in a report for Bloomberg.
According to Erlichman, when the first How To Train Your Dragon was made, Dreamworks Animation Skg Inc (NASDAQ:DWA) used a software called Emo to bring its characters to life. Though the production was successful in making the movie, the actual task of making the film was harder than it was for the second movie in the franchise.
What made the difference, the Bloomberg correspondent said, is Apollo, a new software made by the movies company in partnership with Intel Corporation (NASDAQ:INTC). He noted that making changes and rendering those changes took a long time using Emo. According to Erlichman, Dreamworks Animation Skg Inc (NASDAQ:DWA) worked with Intel Corporation (NASDAQ:INTC) for five years to develop Apollo.
Lincoln Wallen, Dreamworks Animation Skg Inc (NASDAQ:DWA) chief technology officer, told Erlichman:
“We can play all those gains and we are, both in terms of the budgets for the movies by tens of millions of dollars, as well as the quality of the movies which you can see in How To Train Your Dragon 2.”
Furthermore, Wallen said that the company may look to make Apollo available in other industries in the future as other industries also make images and design products in a visual way.
As for Intel Corporation (NASDAQ:INTC), its Christos Georgiopoulos said:
“We can actually take [the information we got] back and understand how in our own…long-term plans about how our Xeon or Xeon 5 processors are getting developed, we can actually make them better.”
The report can be viewed in full below:
Dreamworks Animation Skg Inc (NASDAQ:DWA) shareholders includes Murray Stahl’s Horizon Asset Management which reported about 11.08 million shares in the company by the end of March. Another shareholder is Michael Doheny’s Freshford Capital Management which reported about 3.51 million shares in the company by the end of the same period.
Intel Corporation (NASDAQ:INTC) investors includes David Harding’s Winton Capital Management which said at the end of the first quarter that it had about 1.94 million shares in the chipmaker. Also at the end of the first quarter, Michael Price’s Mfp Investors reported 1.85 million shares in the company.
Disclosure: None
