Twitter Inc (NYSE:TWTR) has been struggling with its user growth since past consecutive quarters but the company seems to be getting back in action in 2015. Twitter Inc (NYSE:TWTR)’s partnership with Vine is giving fruits and the social media giant has acquired a video streaming startup. Twitter Inc (NYSE:TWTR) is also trying to increase its video ads revenue because its staunch competitor Facebook Inc (NASDAQ:FB) has beaten it in this domain. An article on Guru Focus quoted Twitter Inc (NYSE:TWTR) CFO, who thinks that video feature is the primary aspect of any product or service syndication. Facebook Inc (NASDAQ:FB) seems to have grasped this fact long ago. Facebook has also worked on auto-play ads, pay per click ads and many other ads platform.
Twitter Inc (NYSE:TWTR) is also rolling out some new features to attract new users. The real-time section of Tweets, ‘while you were away’ section of the social media platform has impressed by users.
The source said that Twitter Inc (NYSE:TWTR) is also working on a page called ‘Logged Out Homepage’ which will be designed for the users who land on the login page but don’t login the website actually. The source said that there are around 500 million users who don’t login Twitter Inc (NYSE:TWTR) but land the login page. But these 500 million users will not be counted as monthly active users for Twitter Inc (NYSE:TWTR).
Facebook Inc (NASDAQ:FB) on the other hand is burgeoning its efforts, monetization of ads and videos.
Short video ads can create a difference for Twitter. The source mentioned a few investors who are now optimistic about Twitter Inc (NYSE:TWTR). Facebook Inc (NASDAQ:FB) however, continues to lead the social media battle.
John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).
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