Twitter Inc (NYSE:TWTR) and LinkedIn Corp (NYSE:LNKD) are trying hard to get more revenues from their ads network. While Twitter Inc (NYSE:TWTR) has the ads platform called MoPub to facilitate markets, LinkedIn Corp (NYSE:LNKD) is just starting its ads business. But LinkedIn users are not happy because of this step. LinkedIn Corp (NYSE:LNKD) recently launched its marketing tool which will help the advertisers to visualize, target and bid on ads in order to get more results from ads campaign on the social networking website. An article on Ad Week said that LinkedIn Corp (NYSE:LNKD) users are paying for the premium service and they are skeptical of this ads business. These customers think that their data will be misused by LinkedIn Corp (NYSE:LNKD) advertisers because there are plenty of examples in the past to back this.
Twitter Inc (NYSE:TWTR) on the other is getting a tough time from its rivals like Facebook and Google. The source quoted experts who think that Twitter is also unable to maintain a balance between user satisfaction and ads business. This dual business model is killing the user satisfaction of LinkedIn Corp (NYSE:LNKD) and Twitter Inc (NYSE:TWTR). The companies are in a race to mine out as much dollars as they could from the growing ads market. Facebook has got a strange strategy, which makes it stand out from all its competitors.
LinkedIn Corp (NYSE:LNKD) is a job search website and people don’t want to give their data, location, job history and other metrics to companies hungry for dollars. Similarly, Twitter Inc (NYSE:TWTR) will also have to take some steps to solve the customer satisfaction dilemma.
John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).
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