Netflix, Inc. (NASDAQ:NFLX) is regarded as the juggernaut of internet streaming content but there is a new player in town which may become the streaming goliath within no time: Amazon.com, Inc. (NASDAQ:AMZN). Within a very less time, Amazon has started featuring in the media as one of the importunate streaming player of today. Netflix, Inc. (NASDAQ:NFLX) and Amazon.com, Inc. (NASDAQ:AMZN)’s battle will heat up as the visual content business is brimming with opportunities and investment endeavors.
Amazon.com, Inc. (NASDAQ:AMZN) invested around $1.3 billion in 2014 in its Amazon Prime service. The e-commerce giant got the fruits quickly. In Q4 earnings report, Amazon reported that it added no less than 10 million new subscribers to Amazon.com, Inc. (NASDAQ:AMZN) prime, the majority of which came in the holiday season. The user growth increase 53% all over the world in the US, the growth rate is 50%. This is a red flag for Netflix, Inc. (NASDAQ:NFLX).
Netflix, Inc. (NASDAQ:NFLX) has the advantage over Amazon.com, Inc. (NASDAQ:AMZN) in the TV series domain. Netflix had made some colossal TV shows like House of Cards in the recent past which are continuing to give the company a boost in the markets.
An article on Bostinno quoted Australia’s biggest investment bank, Macquarie. The bank thinks that 50% of the US homes will ditch Netflix, Inc. (NASDAQ:NFLX) for Amazon. The user growth rate of Amazon.com, Inc. (NASDAQ:AMZN) Prime depicts that Amazon will be unstoppable in the streaming domain.
The source said that Amazon.com, Inc. (NASDAQ:AMZN) has an advantage over Netflix in the list of compatible devices. Amazon.com, Inc. (NASDAQ:AMZN) Prime content can run on Samsung Smart TVs, magic boxes, home theatre systems, Sony TV whereas Netflix, Inc. (NASDAQ:NFLX) has a limited number of supported devices.
Ken Fisher’s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN).
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