Microsoft Corporation (NASDAQ:MSFT)’s Bing search might not have garnered the popularity like Google Inc (NASDAQ:GOOGL), but the Redmond giant’s search engine is increasing its span over the desktop PC and smartphones. Microsoft Corporation (NASDAQ:MSFT) has signed some recent deals with Apple, Amazon and other giants to make Bing search engine as a default search mechanism in their device and software. An article on Time said that Microsoft Corporation (NASDAQ:MSFT)’s Bing is being used in one-third of the search world. This could be a threat to Google Inc (NASDAQ:GOOGL), which is currently the juggernaut of search and has more than 95% of the market share.
The source said that Microsoft Corporation (NASDAQ:MSFT)’s Bing search engine is being used in Apple’s iPhone SIRI system, which gives the Bing search results in the answer to any user search query. Amazon has also let Bing in its Kindle devices. This seamless, slow but steady integration of Microsoft Corporation (NASDAQ:MSFT)’s search engine could challenge Google Inc (NASDAQ:GOOGL) in the long run.
Microsoft Corporation (NASDAQ:MSFT) is going to give native search box option in Windows 10. This could be a huge game-changer for the company and Google Inc (NASDAQ:GOOGL)’s user base could be shattered. More than 1.5 billion Windows users are likely to upgrade to Windows 10. Millions of phones and desktop PCs around the world would get Bing search box in their home screens. It is quite possible that people will use Microsoft Corporation (NASDAQ:MSFT)’s search engine from their Windows 10 devices instead of going to Google Inc (NASDAQ:GOOGL).
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.
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