In an article on ZD Net, Adrian Kingsley-Hughes reported that with the start of 2015, there are plenty of challenges that are coming up for Microsoft Corporation (NASDAQ:MSFT). The company has opted for a massive change in its overall infrastructure, product strategy and its customer relationship. Cloud and mobile being its top priority, Microsoft Corporation (NASDAQ:MSFT) will have to maintain a balance between Enterprise and its core business customer base.
Hughes thinks that Windows 10 will be the first test of Microsoft Corporation (NASDAQ:MSFT) in 2015. The company must enable free updates from the current Windows OS to Windows 10 in order to excite its users and keep them on board. Windows 8 was not a success for Microsoft. Windows 10 will be a paramount factor in determining the future of Microsoft Corporation (NASDAQ:MSFT) OS business.
Microsoft will face another big challenge in the form of Windows Phone. So far, the company is not able to cope up with its giant competitors in the phones business: Android and iOS. Hughes thinks that if Microsoft succeeds in making sound software, features and carrier support, hardware part will still pose a problem. Nokia model for Microsoft Corporation (NASDAQ:MSFT) is not working and the company will have to devise a strategy to craft a solution for this problem.
Microsoft Corporation (NASDAQ:MSFT) has another problem in form of declining PC sales. People are moving towards mobile and tablets; the company is not getting breakthrough in mobile as well so it gets crunched in between. The source said that Microsoft Corporation (NASDAQ:MSFT) will have to get out of this situation in the coming year.
Getting success in the next big thing—–wearable devices—- is another task for Microsoft Corporation (NASDAQ:MSFT) which can be decisive in determining its success in the future.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.
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