Microsoft Corporation (NASDAQ:MSFT)‘s windows app store was under the hammer recently due to a lot of issues reported by the users. People were starting to feel the difficulty in searching for the required app in the windows app store. This search process becomes more difficult due to the pressure of tons of the scam apps and apps with misleading titles. Microsoft addressed their actions for the app store issues in a blog post.
Considering the seriousness of the users’ complaints, Microsoft Corporation (NASDAQ:MSFT) has worked to revisit and modify the Windows store app certification requirements. Revision of the certification requirements would make sure that all the new apps added to the store might need a proper ‘Name’ to clearly define the functionality of the app. The certification also requires the apps to be ‘categorized’ based on the purpose and functionality of the app. Finally, the revised requirements demand the app to have an unique ‘icon’ to differentiate it from the other similar apps.
These revised certification requirements were made effective and all the new apps might have to satisfy the stringent requirements to get added into the Windows Store and Windows Phone store. Microsoft Corporation (NASDAQ:MSFT) also started digging up all the apps in the store and identify the titles of apps, which doesn’t satisfy the revised requirements.
Many app developers co-operated and responded well to the comments and made all the necessary changes to comply with the updated certification requirements. But many others were not very receptive, which forced Microsoft Corporation (NASDAQ:MSFT) to remove around 1,500 apps from the store.
Microsoft Corporation (NASDAQ:MSFT) has also agreed to refund the cost of apps downloaded by users as a result of misleading titles. They accepted the fact that the work is only half done and there is still a long way to go, to make sure that the store is free of all the reported issues. Microsoft Corporation (NASDAQ:MSFT) has added additional resources to identify the problematic apps and rectify them. They also encouraged the Windows store users to report their complaints that they might encounter in a timely fashion.
One of the larget shareholders of Microsoft Corporation (NASDAQ:MSFT) is ValueAct Capital, led by Jeffrey Ubben, which owns around 74.2 million shares of the company.
Disclosure: None
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