Augmented and Virtual Reality are the next big areas related to tech which are ripe for investment. A program on CNBC reported that Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL) are tapping in the augmented reality sector, but both companies have a unique thing to offer which could make them stand out from a saturated market. Google Inc (NASDAQ:GOOGL) and Microsoft are offering Augmented Reality solutions in very reasonable price tags. Microsoft Corporation (NASDAQ:MSFT)’s HoloLens will be rolled out in Windows 10. The company is also working on APIs to help developers make apps for supporting smart home, connected systems easily.
Microsoft Corporation (NASDAQ:MSFT)’s HoloLens amalgamates the Virtual Reality and Augmented Reality using the high-end eye tracking camera, accelerometers, trackers, vision and movement detection systems. This is a highly innovative product that could also beat Facebook’s Oculus.
The source said that Google Inc (NASDAQ:GOOGL) has also jumped in the Virtual Reality world with a bang. Google Inc (NASDAQ:GOOGL)’s Project Tango has garnered a lot of hype and buzz around the world because it is eyeing to let the users project and augment the reality around them. Google Inc (NASDAQ:GOOGL) has recently invested $500 million in a startup called Magic Leap, which helps the users project images on any surface without the need of special projectors, devices and lasers.
Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL) are speeding up their efforts in the 3D mapping space and very soon we will be able to see the unique products in the market related to augmented reality, mapping and Virtual Reality.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.
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