Microsoft Corporation (NASDAQ:MSFT) has fired another shot at Apple Inc. (NASDAQ:AAPL), this time targeting the MacBook Air, with three new advertisements for the Surface Pro 3.
The new Microsoft Corporation (NASDAQ:MSFT) ads which take aim at the Apple Inc. (NASDAQ:AAPL) laptop have the tagline, “The tablet that can replace your laptop.”
In the first video Microsoft Corporation (NASDAQ:MSFT) released titled “Crowded,” an Apple Inc. (NASDAQ:AAPL) MacBook Air user asks a Surface Pro 3 user what he is using. They then go on to compare their processors, which are both Intel Core i5 CPUs. Furthermore, the Surface Pro 3 user says that his device runs the full Office productivity suite and full Adobe Photoshop software.
The device made by the Redmond, Washington-based software giant also comes with a touch screen and the ability to write on the screen using a stylus, the user notes. In comparison, the Apple user has to carry a lot of things in order to do the same tasks the Microsoft user does with his device, the video hints.
In the second Microsoft Corporation (NASDAQ:MSFT) video that targets the Apple Inc. (NASDAQ:AAPL) laptop, both devices’ specifications are put Head to Head in a straight comparison. Both devices have 128GB storage and 4GB RAM, but the comparison stops there.
It is noted that the Surface Pro 3 has a touch screen, a pen and a detachable keyboard while the svelte Apple Inc. (NASDAQ:AAPL) laptop does not.
In the third Microsoft Corporation (NASDAQ:MSFT) video titled Power, a MacBook user is shown asking a Surface Pro 3 user whether he is running the full version of Adobe Photoshop. They then go on to compare features and the Apple Inc. (NASDAQ:AAPL) Mac user says that the Surface basically does more than his device.
Apple Inc. (NASDAQ:AAPL) also has a history of directly comparing its products with products of the Windows-maker. One such series of advertisements is the popular Mac vs PC advertisements. Recently, Microsoft has launched a MacBook Air to Surface Pro trading program.
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