McDonald’s Corporation (NYSE:MCD) has introduced a new concept called ‘McBrunch’. The company filed an application to trademark the term McBrunch back in July. Discussing McDonald’s Corporation (NYSE:MCD)’s new concept and its likely effects on its stock in a program, CNBC’s Carol Roth said that McDonald’s Corporation (NYSE:MCD) is not performing well the market and the basic reason behind this tumble is company’s ignorance about customers’ demands. She said that there is a very dilute chance that McBrunch will give McDonalds a boost in the market. She thinks that McDonald’s Corporation (NYSE:MCD) is not the leader in its domain anymore as the company is not using technology, apps and contemporary trends for its business.
“[…] It doesn’t seem to me like they are really listening to their customers. Customers for decades have been saying make breakfast in all day events so unless the McBrunch is just breakfast rolls out with extended hours, I don’t think that this is something that is going to move the kneel for McDonald’s Corporation (NYSE:MCD) […]” said Roth.
Mark Hake of Hake Capital Management said that he loves McDonald’s Corporation (NYSE:MCD)’s products and he hopes that the company is not just testing McBrunch rather preparing to permanently launch it. He talked about McDonald’s Corporation (NYSE:MCD)’s stock and said that there is no doubt that McDonald’s stock has come down in the recent months but the company can catch up quickly by focusing on its margins. He rejected the idea that that McDonald’s Corporation (NYSE:MCD) is losing in the market and insisted that McDonald’s is a cash flow machine. Hake claimed that people will not stop going to McDonalds and its menu is perfectly fine.
Jim Simons‘ Renaissance Technologies is one of the shareholders of McDonald’s Corporation (NYSE:MCD), having over 8.2 million shares of the company.
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