Amazon.com, Inc. (NASDAQ:AMZN) has already positioned itself for the great content war, even before other competitors could tune their strategies. In its last quarterly results, Amazon.com, Inc. (NASDAQ:AMZN) has duly mentioned that it would be investing a large amount in producing original content. If analysts on the Street are to be believed, the next playing field for the tech majors would be content. While other tech companies are still finalizing on their plans regarding this, Amazon.com, Inc. (NASDAQ:AMZN)’s initial batch of original content is almost ready to be distributed. Whit Stillman, a writer and director who is creating content for Amazon.com, Inc. (NASDAQ:AMZN) recently discussed on Bloomberg his experience of working with the company.
“In this case, they came to me with the idea, but I had a relationship with them, going back a number of years. One of the advantages I found with Amazon.com, Inc. (NASDAQ:AMZN) is the other commissioners necessary are not directly related to the channel and with Amazon.com, Inc. (NASDAQ:AMZN) they commission the script, if they like it they go right into production. So, its incredibly fast process,” Stillman said.
Stillman mentioned that Amazon.com, Inc. (NASDAQ:AMZN)’s executives are very involved in the creation of the content. He feels that to work with Amazon.com, Inc. (NASDAQ:AMZN) one needs to have an understanding with them and have confidence in the decisions the company takes. He revealed that it’s Amazon.com, Inc. (NASDAQ:AMZN)’s CEO, Jeff Bezos, who has the final say on all decisions and even the decisions related to the content creation are taken in Seattle, instead of Los Angeles.
According to some analysts, Amazon.com, Inc. (NASDAQ:AMZN) and other companies are trying to replicate the success of the model used by HBO, in which it telecasts only those shows which it feels will be a hit among the audience that it is targeting.
As of June 30, 2014 Ken Fisher’s Fisher Asset Management owns over 2.4 million shares of Amazon.com, Inc. (NASDAQ:AMZN).
Disclosure: None
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