In an article on HBR, Jonathan Berman talked about the strategy of International Business Machines Corp. (NYSE:IBM) in the emerging markets. He said that the CEO of International Business Machines Corp. (NYSE:IBM), CEO Ginni Rometty is one of the most energetic and ambitious personalities who are capable of leaving importunate marks on the tech industry. Berman thinks that there are three pillars of International Business Machines Corp. (NYSE:IBM)’s main strategy in the overall markets. International Business Machines Corp. (NYSE:IBM) is putting huge emphasis on Cloud, data and engagement with audience, customers and investors. Cloud has been the single most important core which is being given heavy focus by the company.

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International Business Machines Corp. (NYSE:IBM) has taken Cloud and its rudimentary branches to the next level. The company has around 431,000 working employees out of which, a major portion is now working on Cloud and Big Data. Watson, an International Business Machines Corp. (NYSE:IBM)’s supercomputing and trademark component for Cloud and HPC is now being used as a service, according to CEO. IBM thinks that Cloud is the best way to integrate solutions with Big Data infrastructure. Instead of designing off-course solutions for each client, the company can invest heavily on Cloud and then harness the sharing facilities later on.

Using and refining data is a new venture International Business Machines Corp. (NYSE:IBM) is taking on. The company is working on a drought management program in which, experts will search and analyze 100 million points of water to analyze them for feasibility of water health and project security. Labelled as “Digital Aquifer,” this project will help African countries to solve their food and water problems.

Warren Buffett’s Berkshire Hathaway hold around 70 million International Business Machines Corp. (NYSE:IBM) shares.

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