International Business Machines Corp. (NYSE:IBM) and Apple Inc. (NASDAQ:AAPL) announced a deal last year after which, both companies will make Enterprise apps to penetrate into the corporate space. An article on Business Insider said that up till now, International Business Machines Corp. (NYSE:IBM) and Apple Inc. (NASDAQ:AAPL) have launched staggering set of 10 Enterprise apps and more than 100 apps are in the pipeline. International Business Machines Corp. (NYSE:IBM) and Apple dedicated a 100 employees for this project. The source said that Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) partnership in the Enterprise is huge and every company on Earth is going to get benefits from it.
The source mentioned a specific case which depicts the potential of International Business Machines Corp. (NYSE:IBM) and Apple apps, and how they could bring huge profits for the stores, retail chains and general public. Apple’s iBeacon mapping and signaling technology is at work here to save thousands of lost sales. For example, if a customer is searching for a product at store and he is not able to find that, there are two possibility. First, he will go the some other sections to search it. Second, he will ask the shop assistants about the product.
The source said that in most of the cases, even shop assistants don’t know where the product is; what exactly the offer is. Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) have developed an app which would help assistants locate customers, products by maps and signals.
International Business Machines Corp. (NYSE:IBM) and Apple Inc. (NASDAQ:AAPL) are also working on apps which would give access to company data, analytics and business dynamics for its users. This would help the users in personal finance, investment, sales and purchases.
Warren Buffett’s Berkshire Hathaway hold around 70 million International Business Machines Corp. (NYSE:IBM) shares.
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