Declining PC sales and cut-throat competition that has highlighted Intel’s performance for the better part of the year is not a concern anymore, according to the company’s President, Renee James. During an interview on CNN, Mrs. James rebuffed suggestions that Intel Corporation (NASDAQ:INTC) should try to tap into the phone-making business.

Intel

“We are leaders in server technology; we are leaders in the data centers, and we are leaders in the PC architectures. I think it is thought leadership around bringing developers to our platform and what is important. Where are people going to use technology, and I don’t think Intel has been part of the dialogue, “said Mrs. James.

James believes Intel has been sidelined about future technologies in the semiconductor space with Google Inc. (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) being given all the attention. James argues that Intel Corporation (NASDAQ:INTC) should be part of the dialogue mix mostly because it services all the top tech companies with its wide range of technology.

There have been suggestions in the tech world that Intel should try to venture into the phone-making business as it is one of the biggest players in the Chips space, suggestions that the president rebuffed.

“We could but it is not our business model. Our business model is scaling large-scale selling top other people. [..] We thought about it and we have built prototypes of many things. We’ve worked with our customers but if we look at the way that we do business, we are fundamentalist semi-conductor technology Company, “said Mrs. James

James reiterated that Intel Corporation (NASDAQ:INTC) will always be a platform for innovating pieces used in making phones from the communication aspect to the graphics and processors that coordinate all operations.

Intel focus will now shift to the mobile space after making a number of partnerships in China as the company looks to serve phone and tablets companies more efficiently and reliably with new technologies. Partnering with other companies according to the President will allow Intel to spread, more quickly and cost-effectively.

Ken Fisher‘s Fisher Asset Management hold close to 19 million shares of Intel Corporation (NASDAQ:INTC) as of 30 June, 2014.

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