Intel Corporation (NASDAQ:INTC) and Google Inc (NASDAQ:GOOGL) have decided to partner with Tag Heuer, the watchmaker company to tackle Apple Watch. According to some media reports, Intel Corporation (NASDAQ:INTC) will develop chips for the upcoming Tag Heuer smart watches whereas Google Inc (NASDAQ:GOOGL) will empower the software side. It is yet to be known whether the new watch will have Android Wear or some other operating system.
This is a positive initiative by Intel Corporation (NASDAQ:INTC), which is looking to tap into the wearables domain since months. The company faced some serious issues in the mobile sector. Experts now think that Internet of Things and Wearable sector is where Intel Corporation (NASDAQ:INTC) can make its mark. Google Inc (NASDAQ:GOOGL), on the other hand, is powering other smartwatches with its Android Wear and many players like Huawei and Sony launched Android smart watches.
Apple watch will not pose any threat to Intel Corporation (NASDAQ:INTC) and Google Inc (NASDAQ:GOOGL) powered smart watches. Cost, lack of features will fail Apple Watch in the markets in and outside of the US pretty badly. Google Inc (NASDAQ:GOOGL) and Intel Corporation (NASDAQ:INTC) can cash this opportunity and monetize on the Android watches which will be launched by Swiss watch maker.
People want a smart watch in the market which looks like a watch, yet offering smart features. This is exactly what Google Inc (NASDAQ:GOOGL), Intel Corporation (NASDAQ:INTC) and Tag Heuer are planning to do. The upcoming Tag watch will be a refresh in the line of Carrera watch, a famous watch by Tag known for its bulky yet sporty look. This watch will have all the smart features like geolocations, apps, health apps and messaging. This could kill Apple Watch popularity easily.
As of June 30, 2014, Ken Fisher’s Fisher Asset Management owns over 18 million shares in Intel Corporation (NASDAQ:INTC).
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