Self-proclaimed as the world’s most versatile camera, GoPro Inc (NASDAQ:GPRO), is promising to capture the most interesting moments during the holiday season. According to an interview on CNBC with Charlie Anderson, Dougherty & Co. Senior Analyst, the camera is not available in many stores, but the few that have it cannot be disappointed.
“[…] My guess is that is one of the hottest categories. If you took your whole Best Buy store and you looked at what’s growing 20, 30, 40%, this would be one of the few that are. Thus I would imagine that a good majority of retailers are going to take this display,” affirmed Charlie Anderson.
Besides the camera, which is the main product that GoPro Inc (NASDAQ:GPRO) presents, there are lots of mounts that come in handy. Also, there is an App to facilitate editing and sharing videos on YouTube or Instagram directly.
“[…] Roughly 700,000 people watch their YouTube channel a day. We just don’t know their monetization strategy yet, that’s the main thing. […] I think their ambition is to have their own TV series potentially one day with some of their content. But a lot of it remains to be seen […],” said Mr. Anderson.
The company currently trades at $45.50 with quite unclear prospects of future price fluctuations. There are certain reasons to look at GoPro Inc (NASDAQ:GPRO) with skepticism when analyzing different aspects of its deeds. Some say that rivals might soon launch their own, cheaper cameras. Others claim that it acts as a content media company, which is bound to mediocrity and high competition, and that their current performance is futile in long term. However, none of them can pinpoint exact problems that GoPro Inc (NASDAQ:GPRO) is going to face, thus a bright future must not be excluded from the list of possible outcomes.
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