In a program on CNBC, it was reported that Google Inc (NASDAQ:GOOGL)’s Youtube is trying to deplete the trend where its rivals and third parties embed and host its videos. This third party hosting takes away Google Inc (NASDAQ:GOOGL)’s Youtube fame and star credit. Discussing this issue, Mark Spoonauer from Tom’s Guide said that Google’s Youtube is trying to decrease the luring off its stars from its platform. It is fighting Facebook and a new video streaming startup, Vessel in this regard. Several reports have surfaced claiming that Google Inc (NASDAQ:GOOGL)’s Youtube is spending hefty amount to keep its celebrities on board. The company has 45% of its revenue from top starts and it is on the line because of the rising platforms.
Tom’s Guide editor said that Facebook is the biggest threat to Google Inc (NASDAQ:GOOGL)’s Youtube. But Vessel is also posing a lot problems for the streaming giants. It is targeting around 100 to 200 stars of Youtube and spending large amounts of money to lure away them from Youtube.
Vessel was started by Hulu CEO. The interface of Vessel is slick and beautiful. Spoonauer said that people who have used Vessel simply love it. The startup is also giving perks and benefits to its stars like a 3 day free exclusivity windows in which stars could post anything and promote their talent. Still, Facebook is the biggest threat to Google Inc (NASDAQ:GOOGL)’s Youtube in the future. The social media platform is used by billions; people find it viral and interesting; watch and share content in their stream, this can be a problem for Youtube in the future.
Shareable interface and social media penetration is necessary for Google Inc (NASDAQ:GOOGL)’s Youtube if it wants to win this decisive battle with Vessel and Facebook.
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