In an article on Time, it was reported that users are more interested in watching videos directly on Facebook these days and competition between Youtbe and Facebook is heating up. According to a survey, more than one billion people watch Facebook Inc (NASDAQ:FB) videos daily. This is a massive threat for Google Inc (NASDAQ:GOOGL)’s Youtube. The source said that marketers can use Facebook Inc (NASDAQ:FB) as a nifty platform for promotion. Facebook has also introduced Video ads. In countries where Google Inc (NASDAQ:GOOGL)’s Youtube is blocked, Facebook videos become even more engaging as every user wants to watch the video in his news feeds.
The source said that Facebook Inc (NASDAQ:FB) is partnering with Gap and Fashion company Kate Spade after which, the ads will run directly in the Facebook Inc (NASDAQ:FB) feeds of the users. Auto-play ads are not liked by many users but still, advertisers are sure that interesting, engaging and useful video ads will be liked by billions of users in the future. The source compared Facebook Inc (NASDAQ:FB) video ads to Google Inc (NASDAQ:GOOGL)’s Youtube by quoting a video report of a short video ad starring a famous actor. On Facebook Inc (NASDAQ:FB), the video recorded around 1.8 million views whereas the Google Inc (NASDAQ:GOOGL)’s Youtube video views were around 150,000. However, Google Inc (NASDAQ:GOOGL)’s Youtube administration has said that Facebook’s ‘view’ is recorded when the video gets auto played—that means the user click is not needed—-whereas on Youtube, the user has to click and watch.
But Google Inc (NASDAQ:GOOGL)’s Youtube is still leading Facebook Inc (NASDAQ:FB) by a large difference. Back in 2012, Youtube daily views were around 4 billion whereas Facebook Inc (NASDAQ:FB) daily video views are 1 billion as of 2014.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).
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