Google Inc. (NASDAQ:GOOGL) updated its search engine algorithm with Panda 4.0, its May 20 release. This update aims at filtering spam and junk content. Generally, the best content gets displayed on the first page of the search results. But this update ensures that more of quality data makes it to the top results. The effect of this update has been under scrutiny for quite some time, and the effect it has on the press releases is too big to go unnoticed. This is bound to affect Warren Buffett’s Berkshire Hathaway Inc. (NYSE:BRK.B)’s subsidiary BusinessWire.
Many top Press Release sites have lost SEO visibility majorly, as an aftermath of Google Inc. (NASDAQ:GOOGL)’s Panda 4.0. Berkshire Hathaway Inc. (NYSE:BRK.B)’s BusinessWire.com has reported loss of 60% in terms of SEO visibility and PRLog.com dropped by around 83%.
Source: Search Engine Land
Source: Search Engine Land
Other than erkshire Hathaway Inc. (NYSE:BRK.B)’s BusinessWire.com, the visibility of PRNewsWire.com has declined by around 63%, while PRWeb.com, a major giant in the field, has lost around 71%.
It is possible that many more reasons may be responsible for such a fall. Visibility is on a comparative basis and if the company has a different news content than last week, the visibility is bound to drop.
For those of you who are wondering how Berkshire Hathaway Inc. (NYSE:BRK.B)’s Business Wire are dominating the PR industry, the site buys direct access to the feed of the stock movements and then these forward the data to the investors as well as others sites. So by the time, the data comes online in the news sites, the customers and users of Business wire already know it. Now with the sites like Business wire getting hit with Google Inc. (NASDAQ:GOOGL)’s new algorithm, we will have to see what these stalwarts come up with. As they say every new thing is not bound to benefit everyone!
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