Google Inc (NASDAQ:GOOGL) is beefing up its mobile ads efforts in order to tackle Facebook Inc (NASDAQ:FB)’s increasing ads grip. Google Inc (NASDAQ:GOOGL)’s Display Network is the platform which encompasses more than 2 million websites. The search engine giant has announced that developers can now use this platform and reach millions of users in order to promote their apps. Google Inc (NASDAQ:GOOGL) and Facebook are massively focusing on app install ads. If you use Facebook Inc (NASDAQ:FB) from your mobile, you must have seen app recommendations. These are called app install ads. But the problem for Google Inc (NASDAQ:GOOGL) is that it doesn’t own any place where millions of users come daily, sift through the interface and see newsfeeds. It does not have “closed” platform like Facebook Inc (NASDAQ:FB).
Currently Google Inc (NASDAQ:GOOGL) uses AdMob in-app network, which reaches up to more than 650,000 apps. Developers can now use AdMob and Display Network. Google said that the program was rolled out for a limited number of users a few months back and the developers using the feature report a 28% increase in their install volumes. Google Inc (NASDAQ:GOOGL) is taking these steps to tackle Facebook Inc (NASDAQ:FB)’s increasing influence in the mobile ads sector.
Google Inc (NASDAQ:GOOGL) has also started tapping into the video ads domain after Facebook Inc (NASDAQ:FB)’s video endeavors like video ads and video embeds. Google Inc (NASDAQ:GOOGL) is now letting promote their apps with in-app ads with small video promos. Google also launched a ‘conversion optimizer’ tool to help advertisers target the users efficiently.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.
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