The battle for digital virtual assistants is heating up. Microsoft Corporation (NASDAQ:MSFT) recently announced that it will launch its Cortana Virtual assistant for Android and iOS device. Google Inc (NASDAQ:GOOGL) is readying to respond to this move as it is working to elevate its product connectivity. Google Now is the virtual assistant of Google Inc (NASDAQ:GOOGL), but it lacked the user growth. It didn’t support voice commands for the iOS devices.
The market for digital assistants and huge, and this is the reason why Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL) and frantically working to grasp the users with their voice assistants. An article on Fool quoted a report, which says that digital assistant market will grow up to $2.1 billion by 2019. Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL) are clearly not racing up to generate revenues from Cortana or Google Now. The intent is to increase the user base and occupy as many device as they can.
Google Inc (NASDAQ:GOOGL) wants to create an ecosystem with its digital assistant. The company launched Google Now for the Android Wear watches. This step is the key factor in creating a difference for the company. Microsoft Corporation (NASDAQ:MSFT) also opened the API for Cortana, but didn’t receive the popularity it expected. The source said that giving an API for the developers for making apps out of its Google Inc (NASDAQ:GOOGL) Now VA will give the search engine giant a clear edge over Microsoft Corporation (NASDAQ:MSFT).
Windows 10 will create a key difference for Microsoft Corporation (NASDAQ:MSFT) in a positive way. Giving Cortana VA for Android and iOS devices will also increase the user base. The competition in the VA market between Google Inc (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT) will increase, as Apple enjoys the nirvana of its strong ecosystem.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.
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