Internet Search is a hot market, and we all know who the juggernaut here—- of course, Google Inc (NASDAQ:GOOGL) is. But Microsoft Corporation (NASDAQ:MSFT) Bing search has also started to make its name in the news lately. Microsoft Corporation (NASDAQ:MSFT) and Yahoo! Inc. (NASDAQ:YHOO) partnered after which, Yahoo’s search algorithms are now powered by Bing. Yahoo also signed a deal with Mozilla Firefox which made Yahoo! Inc. (NASDAQ:YHOO) (read Bing) browser the default search engine in Firefox. The results are fruitful. One in every five US-based desktop search is originated from Microsoft Corporation (NASDAQ:MSFT)’s Bing search engine.
An article on Digital Trends said that no apparent factor seems to explain the rise in the Microsoft Corporation (NASDAQ:MSFT)’s Bing search usage except the increase of Windows 8.1 users. Windows 8 has built-in Bing search powering the search box of the operating system. Last year, Microsoft’s search even surpassed Google Inc (NASDAQ:GOOGL) search for one month. The source said that Yahoo! Inc. (NASDAQ:YHOO) and Microsoft partnership certainly played a key role in this changing trend, but for now, Google Inc (NASDAQ:GOOGL) has no threat whatsoever.
Also, Microsoft Corporation (NASDAQ:MSFT)’s search is only used from desktop computers, whose market is plummeting across the globe. The key to search market is mobile, and Google Inc (NASDAQ:GOOGL) is quick to respond to this changing trend.
Microsoft Corporation (NASDAQ:MSFT) has Bing search activated in Apple devices, Amazon Kindle, Firefox and Yahoo! Inc. (NASDAQ:YHOO). This heavy expansion could threaten Google Inc (NASDAQ:GOOGL) in the longer run.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.
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