Recently, there has been a lot of stir about Google Inc (NASDAQ:GOOGL)’s blocking payments of many online publishers after telling them that their websites are not complying with Adsense rules. But a new story shows the other side of the picture. An article on Business Insider claimed that an ex-Googler has said that Google Inc (NASDAQ:GOOGL) loses money too whenever a website is blocked. Fili Wiese worked as Google Inc (NASDAQ:GOOGL) support engineer for two years. Wiese says that a lot of online publishers don’t know the details of rules. There is a lot of confusion among Google Inc (NASDAQ:GOOGL) support engineers as well. This is the reason why many websites who are told that their blogs are according to Adsense rules get banned.
Famous websites earn hundreds and thousands of dollars from Google Adsense. But if Google Inc (NASDAQ:GOOGL) comes to know that any publisher is forcing its visitors to click the ads or using an automatic software to get clicks, the company immediately bans the website’s Adsense account.
Wiese said that Google Inc (NASDAQ:GOOGL) is just a platform where publisher and advertisers connect. Whenever a website is banned, its earned money is sent back to the advertiser and Google Inc (NASDAQ:GOOGL) does not make a penny out of it. Google is not holding back any money from the banned website as it was claimed in past.
Any flack that is paying Google Inc (NASDAQ:GOOGL) a hefty amount of money gets nothing if the websites are getting fake clicks. This is the reason why Google Inc (NASDAQ:GOOGL) is being strict about its Adsense policies; it wants to clean the marketplace from fraud.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.
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