Google Inc (NASDAQ:GOOGL) and GoPro Inc (NASDAQ:GPRO) have teamed up in the action camera market. Google announced a new camera called Jump, which will have all the hardware of GoPro Inc (NASDAQ:GPRO), and the software from Google Inc (NASDAQ:GOOGL). GoPro Inc (NASDAQ:GPRO) array camera is used in this product. Google made all the rendering technology for this device, which would combine the images taken from 16 cameras to sum up the best quality on one file. The video taken from Google Inc (NASDAQ:GOOGL)’s Jump camera will be available to host on Youtube. This is Google’s major step to garner attention for Youtube, which is under direct threat from Facebook Inc (NASDAQ:FB). Facebook Inc (NASDAQ:FB) is heavily focusing on videos business.
Google Inc (NASDAQ:GOOGL) said that the videos from its GoPro Inc (NASDAQ:GPRO) camera will also be supported in its Cardboard project, another project of the search engine giant which aims to take on Facebook in the Virtual Reality market.
GoPro Inc (NASDAQ:GPRO) and Google Inc (NASDAQ:GOOGL)’s latest camera will just cost $20, unlike Facebook Inc (NASDAQ:FB)’s costly VR devices. This would help Google get a massive market benefit.
Google Inc (NASDAQ:GOOGL) and GoPro Inc (NASDAQ:GPRO) camera will allow the users to directly upload the videos taken from the action camera to Youtube. The demand of something like this was already there, and Google has cashed it at just about the time. Google Inc (NASDAQ:GOOGL) Jump will also threaten countless startups which are working in the VR movie making and action camera industry. GoPro Inc (NASDAQ:GPRO) will also get huge attention and monetization opportunities. Facebook Inc (NASDAQ:FB), on the other hand, should be worried.
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David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.
