In an article on CNBC, it was reported that tech startups and giants are working on a new aspect of innovative technology that could take over the industry: Virtual Reality devices. Google Inc (NASDAQ:GOOGL) has already introduced its cardboard project using which, people can insert different goggle like objects and play around with their phone, both on software and hardware level to turn their Android devices into a virtual reality headset. Google Inc (NASDAQ:GOOGL) is tackling Facebook’s Virtual Reality headset Oculus Rift which has immense popularity. The strategy Google has to tackle the social media giant here is the less cost of the cardboard project. A user can easily create a virtual reality headset by simply using cardboard, plugging his phone into goggle-like enclosure structure that are made up of cheap corrugated cardboard pieces, Velcro, rubber bands and convex and concave lenses.
The source reported that British Sky Broadcasting has sent its representative to work closely with Google Inc (NASDAQ:GOOGL) on its Cardboard project. Sky is not focusing to start a new, billion-dollar venture for this project line rather, the company is trying to strike major deals with Google Inc (NASDAQ:GOOGL) in order to expand and revamp the VR projects. It has also signed some deals with Roku to sell its magic boxes for streaming.
Facebook was undoubtedly the trend setter in the new VR race. It spent $2 billion to buy Oculus this year. But Google Inc (NASDAQ:GOOGL) has given the industry a new dimension. People can now make VR headsets sitting on their bed or office.
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