Google Inc (NASDAQ:GOOGL) revealed on Tuesday that it has acquired computer-generated imagery rendering startup Zync Inc. The terms of the deal were undisclosed.
Zync Inc., which was previously geared towards offering special effects rendering capabilities to clients using Amazon.com, Inc. (NASDAQ:AMZN)’s Elastic Compute Cloud, has had its technology utilized to produce special effects for movies such as “Star Trek: Into Darkness,” “Transformers,” “Looper,” “American Hustle” and “Zookeeper”.
According to Belwadi Srikanth, Product Manager of Google Inc (NASDAQ:GOOGL)’s Cloud Platform, the Zync Inc. team will be integrated to the Google Cloud Platform team and its technology will be offered through the Google Cloud Platform.
As a result of the acquisition of the firm, Google Inc (NASDAQ:GOOGL) has announced that it will be offering per-minute billing for studios and production houses who will use the Google Cloud Platform for rendering.
The internet search and advertising behemoth noted that studios usually need an immensely powerful system of computers to render special effects for films. Some studios have their own render farms while some production houses do not want to deal with the task of building and maintaining a render farm.
For studios that have their own render farms, cloud rendering is needed when they require extra capacity to finish films. For those who do not have their own render farms, cloud rendering is the only way to render special effects for features.
“Together Zync + Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs. For example, with per-minute billing studios aren’t trapped into paying for unused capacity when their rendering needs don’t fit in perfect hour increments,” Srikanth wrote.
Meanwhile, Google Inc (NASDAQ:GOOGL) has just lost a company to Amazon.com, Inc. (NASDAQ:AMZN). This week, the electronic commerce giant bought Twitch Interactive, a computer gaming streaming company that was initially reported to be going to be acquired by Google.
Google Inc (NASDAQ:GOOGL) investors includes George Soros’ Soros Fund Management which reported 194,489 shares in the company be the end of the first half of the year.
Disclosure: None
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