Twitter Inc (NYSE:TWTR)’s user growth problems are culminating into serious issues for the company. There was a time when Twitter Inc (NYSE:TWTR) proudly boasted about the fact that it is the second largest social media website in the world after Facebook Inc (NASDAQ:FB). But it seems the facts are now changed, just within one or two years. Facebook Inc (NASDAQ:FB)’s Instagram has crushed Twitter. Twitter has only 288 million monthly active users whereas Facebook Inc (NASDAQ:FB)’s Instagram has more than 300 million users. A latest report by eMarketer suggest that by the end of 2018, one-third of the US population will be using Instagram whereas only a 20% of them will be using Twitter Inc (NYSE:TWTR).
An article on Fool said that Twitter Inc (NYSE:TWTR) is turning into third largest social media website. Facebook Inc (NASDAQ:FB)’s Instagram has taken the second position and this bitter fact is not yet accepted by Twitter. A few months back, Twitter Inc (NYSE:TWTR)’s executive freaked out on a question about the comparison of Facebook Inc (NASDAQ:FB)’s Instagram and Twitter Inc (NYSE:TWTR) user growth.
Another eye-popping estimation shows that by the end of 2019, 62% of youth aged between 12-17 will be using Facebook Inc (NASDAQ:FB)’s Instagram. The source mentioned that advertisers always prefer platforms which are used by teens. Twitter Inc (NYSE:TWTR) is trying hard to increase its ads dollars but the fact is that Teens don’t like Twitter Inc (NYSE:TWTR) because it is turning into a news source, which is not loved by the youth.
Facebook Inc (NASDAQ:FB) also faced a tumble in the user growth in terms of teens, but the company acquired Instagram and imbibed all the millennials there, balancing the losses.
John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).
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