In an program on CNBC, experts discussed the social media trends and how companies like Facebook Inc (NASDAQ:FB) and Twitter are interconnected with Google Inc (NASDAQ:GOOGL). Colin Sebastian, analyst from Robert W. Baird said that Facebook Inc (NASDAQ:FB) performed exceptionally well in the year 2014. Sebastian said that Facebook is the epicenter of the explosive mobile growth which altogether changed the trends in 2014. Facebook is landing in multiple domains and almost every strategy of its management is working. Sebastian thinks that the ‘secular shift’ in mobile is because of Facebook Inc (NASDAQ:FB). He also said that Google Inc (NASDAQ:GOOGL) will not have any bad effect from Facebook’s growth but the competition will beef up.
Google Inc (NASDAQ:GOOGL) is currently the dominating force in ads but trends will be different in 2015. Sebastian thinks that Facebook has established itself as the most legitimate mobile app platform at a high scale. It is generating billions from mobile ads, thanks to its massive grip on user data. The company is unparalleled when it comes to user-friendly gestures and openness from the management about the company policies. Mark Zuckerberg recently said that Facebook Inc (NASDAQ:FB) accesses user data and is very clear about it, it’s only for leveraging the user experience. He said that Facebook Inc (NASDAQ:FB) has established a strong base in 2014 on which, it will build its ecosystem in the next year. Video ads and general advertising will be the main focus on Facebook Inc (NASDAQ:FB) in 2015. He said that apart from ads on Facebook Inc (NASDAQ:FB), the company will shift its focus on the ads off the platform, all over the web.
Sebastian said that Facebook Inc (NASDAQ:FB) will grow faster than Google Inc (NASDAQ:GOOGL) in 2015 but the overall effect and the ads market will be around at the same level.
David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.
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