Facebook Inc (NASDAQ:FB)’s sees users’ data as one of the most important aspects of its revenue generation. A strong insight about user data lets it facilitate the marketers which are using Facebook Inc (NASDAQ:FB) as their primary source of business and data insights. In a recent development, Wall Street Journal has claimed that Facebook Inc (NASDAQ:FB) is about to launch a new advertising platform, which will help the marketers and companies to have a stronger grasp on users’ data. WSJ quoted some inside sources which are familiar with the matter. Facebook Inc (NASDAQ:FB) is now challenging Google Inc (NASDAQ:GOOGL) in ads business as its focus on the domain is increasing day by day.
WSJ claimed that the new tool will be named as Atlas. It will be a revamped version of Atlas Advertiser Suite, which was bought by Facebook Inc (NASDAQ:FB) from Microsoft last year.
With Atlas, marketers will be able to see the level of engagement with ads on Facebook Inc (NASDAQ:FB) and other third party websites. Facebook Inc (NASDAQ:FB)’s new tool will also let marketers to see the user interaction, data attributes related to sales, demographic details, level of engagement with each post and content output. Marketers were feeling a need of such a tool since long as the business and industry requirements are increasing enormously. Ads campaigns is one of the most important revenue generation stream for Facebook Inc (NASDAQ:FB), which will be improved after the new tool.
Facebook Inc (NASDAQ:FB) generated $2.68 billion revenue in the second quarter. It is planning to compete with Google Inc (NASDAQ:GOOGL) in the ads business. The source quoted Rishad Tobaccowala, chief strategist of advertising holding company Publicis Groupe SA, who thinks that Facebook is doing much better than Google Inc (NASDAQ:GOOGL) in Ads business.
Philippe Laffont‘s Coatue Management owns over 5.8 million shares of Facebook Inc (NASDAQ:FB).
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