Facebook Inc (NASDAQ:FB) is really looking to get a boost in its revenue. Facebook’s latest acquisition of video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month is perceived as a major step to expand the ads business of Facebook. In a program on Fox Business, Wall Street Journal tech reporter, Doug MacMillan, said that Facebook Inc (NASDAQ:FB) is facing the problem of depletion of the revenue because of the demographics of its prime user base. Facebook has more than 80% of its users outside the US and Canada but surprisingly, the revenue is low from these countries.
“The difficulty here is that users in these markets, most of them, don’t have access to a desktop computer, don’t have access to tablets or smartphones, a majority of them are using basic strip down feature phones to access Facebook Inc (NASDAQ:FB). So how do you advertise to those people?” said MacMillan.
MacMillan explained a new creative technology introduced by Facebook Inc (NASDAQ:FB), dubbed as “missed call ads” in which a user will click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The return back call will have everything a sponsor will like to deliver to the user end like shopping discounts, sales details etc. These missed call ads by Facebook Inc (NASDAQ:FB) are specially designed for emerging markets.
Commenting on Facebook’s emotional manipulation of its users during a research study, MacMillan said that even though the lead researcher of this study apologized, the COO of Facebook Inc (NASDAQ:FB) seems to have no regret on this issue as she only apologized over the poor communication of Facebook during this study.
Answering to the question about the aggressive European stance over the Facebook’s emotional manipulation during a research experiment, MacMillan said that the European regularity authorities have always been aggressive regarding user’s privacy issues and Facebook will be facing more stir in the coming days over this issue.
“Europe has been aggressive, about privacy protections on consumers, over the years you have seen this with Google Inc (NASDAQ:GOOGL) you have seen this with Facebook Inc (NASDAQ:FB) even has had to change some of its privacy settings a few years ago, because of concerns from the European regulators,” said MacMillan.
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