An article on Bloomberg reported that 2014 was the best year so far for Facebook Inc (NASDAQ:FB). The stock touched all time high to $81.45, after surging by 2%. The company has made some successful deals with a flurry of new apps and acquisitions. Instagram, Oculus, mobile ads, video ads are some of the major hallmarks that defined the success path for Facebook Inc (NASDAQ:FB) this year. Facebook Inc (NASDAQ:FB) investors are happy with the product graph; the company has shown clear vision and achievements in many key areas.
The source said that mobile ads are the paramount factor behind this growth from Facebook Inc (NASDAQ:FB). According to the latest estimates, Q4 sales for Facebook will touch $3.78 billion. Mobile ads are giving 66% of the total ad sales for Facebook Inc (NASDAQ:FB). This was around 62% in the last quarter and 52% in the first quarter of 2014. Mobile industry is showing explosive growth and Facebook Inc (NASDAQ:FB) is getting the best out of this by introducing video ads, auto-play ads. A lot of this has to do with a strong grip of the social media giant on the user data.
The source said that marketers are giving thrice the price of Facebook Inc (NASDAQ:FB) ads as compared to the past, thanks to the improved targeting, better results and growth promised by Facebook Inc (NASDAQ:FB).
Last year, Facebook Inc (NASDAQ:FB) took away around 5% of the total ads market around the world. This year, the social media behemoth will eat around 8% of the $140.7 billion ads market. This shows the grip and penetration Facebook has in the ads industry.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).
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