Microsoft Corporation (NASDAQ:MSFT) is desperately trying to elevate its Windows mobile business, but the success is not anywhere near. IDC recently issued a report depicting the popularity and market share of the mobile operating systems. Microsoft Corporation (NASDAQ:MSFT) has just 2.9% market share. iOS has 11% and Android is leading the market with 84% market share, dwarfing everyone in the mobile software industry.
An article on Mashable said that Microsoft Corporation (NASDAQ:MSFT) has tried all its arrows in its bag. It was one of the popular operating system for mobile after Palm and Symbian, but the company could not maintain the market pace. It dumped Nokia, which was not a very good decision. Microsoft Corporation (NASDAQ:MSFT) is now trying to work on apps and Enterprise software. Satya Nadella, Microsoft Corporation (NASDAQ:MSFT)’s CEO is opening all the doors for competitors. Microsoft just launched Cortana virtual assistant for iOS and Android. Office apps were released first for iOS and then for Windows. All these initiatives point towards the fact that Microsoft Corporation (NASDAQ:MSFT) has lost the mobile wars and the company is now trying to soften up its borders. It is working on partnering with more software players to take space in the mobile industry.
The source said that Microsoft Corporation (NASDAQ:MSFT) has got a habit of dumping a project immediately the moment it feels that it cannot get traction on it. Zune, the music project and Nokia are the examples. Microsoft Corporation (NASDAQ:MSFT) recently shut down two of its Windows mobile plants in China. Windows mobile business may be becoming a liability for the company.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.
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