Facebook Inc (NASDAQ:FB) recently made some key moves regarding its video business which will make Google Inc (NASDAQ:GOOGL)’s Youtube run for its money in the coming months. Google Inc (NASDAQ:GOOGL)’s Youtube has long been the juggernaut of the video world. People go to Youtube to watch videos and was the standard for video watching, but Facebook Inc (NASDAQ:FB) is turning the table around. The social media platform has an algorithm that decides what content and video the user would want to see. Facebook has around 1.6 billion users. Facebook Inc (NASDAQ:FB) wants to convert its social media platform in a one-stop place for video, news and all the content. Google Inc (NASDAQ:GOOGL)’s Youtube, on the other hand, works on the user-driven approach, which requires the user to enter the keywords in the search bar to see the video. The side pane of Youtube also shows the related videos.
An article on Marketing Land said that Facebook Inc (NASDAQ:FB) has a key advantage because of its automatic algorithms for content discovery. The users love to be recommended and show with the content from diverse ranges. In Google Inc (NASDAQ:GOOGL)’s Youtube, the user limits itself by typing the keywords. Sometimes, the users need to be shown what they would love.
The source said that Facebook Inc (NASDAQ:FB) could launch a TV app sooner or later in order to create an ecosystem like that of Google Inc (NASDAQ:GOOGL)’s Youtube. Facebook Inc (NASDAQ:FB) hosts around 3 billion videos daily and swiftly coming close to Google Inc (NASDAQ:GOOGL)’s Youtube video popularity in the US and around the world.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).
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