BlackBerry Ltd (NASDAQ:BBRY) market share is depleting, reaching as low as 0.4%, and now the company has chosen the path every troubled company takes— to ally with other market players rather than head-on competitor strategy. Blackberry and Google Inc (NASDAQ:GOOGL) have announced a new partnership after which Android users will be able to use BlackBerry Ltd (NASDAQ:BBRY) specific apps and Blackberry users will be able to download and use Android apps. This is a major shift in the strategy of BlackBerry Ltd (NASDAQ:BBRY).
Google Inc (NASDAQ:GOOGL)’s Android OS is always prone to security vulnerabilities because of its open source platform. BlackBerry Ltd (NASDAQ:BBRY) apps will give it a more secure, Enterprise level look, which will increase the business users of Android around the world. BlackBerry Ltd (NASDAQ:BBRY) will also get an increased exposure and market penetration with its partnership. The company struck the same kind of a deal with Samsung.
Google Inc (NASDAQ:GOOGL) recently launched Android for work, an apps suite dedicated to professional and Enterprise usage. BlackBerry Ltd (NASDAQ:BBRY) being a partner in this endeavor will give Google Inc (NASDAQ:GOOGL) a much needed support in penetrating the Enterprise to tackle its competitors like Apple, Microsoft and IBM.
Enterprise is a huge customer base for mobile players and companies are joining hands to capture this space quickly. BlackBerry Ltd (NASDAQ:BBRY)Enterprise Server 12 will manage app the Android apps working on Android devices whereas BlackBerry Ltd (NASDAQ:BBRY) work, premium, mail and VPN apps are ready to work in all the Google Inc (NASDAQ:GOOGL) Android devices including Android Lollipop version.
Spencer M. Waxman’s Shannon River Fund Management owns 4 million shares of BlackBerry Ltd (NASDAQ:BBRY).
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