Information technology, often abbreviated as “IT” by definition is application of electronic devices to store, retrieve, transmit and or manipulate data for the purposes human convenience. And this is the age of information technology. Almost everywhere in the world, the ability to connect to millions of people is just a click away. And we love the idea of it, it is apparent if we look up the statistics of social networking sites. If we consider just the social aspect of this technology, the possibilities are endless. But “IT” is not just about being able to connect to our loved ones,…
Author: Abby Ahmed
The smartphone phenomenon has taken over the world by storm. This new wonder gadget is available everywhere, all over the globe. From the impoverished streets of Africa to the wealthiest metropolises of the first world countries. Therefore, it is safe to assume the demand for smartphones will and does vary from country to country and continent to continent. Understanding the market and target customer segment is key for a successful marketing campaign. It’s suffice to say whatever smartphone, and the associated marketing strategy may win over millions in Africa, could be of no use in Europe, unless it’s modified to…
Humans are social beings, we like to stay together as a group and express ourselves to others and also we like listening to another’s expression. But I think it is about time we find new definitions for “together” or “groups” et Cetra. Because we no longer need to be next to each other in order to stay together or form a group or even to listen to another. In the magical world of telecommunication technology, ubiquity is at your very fingertips. Today’s smartphones and telecommunication service providers have enabled us to stay together, even when we are alone. And it…
Telecommunication companies around the world are the embodiments of information technology. They provide a lot of services ranging from simple text messaging to even video conferencing. The introduction of cellular phone or cell phone technology revolutionized how the telecommunication companies operated. From cell phone to smartphone the mobile telephone device has made a drastic leap so has the telecommunication industry. As the technology became available the mobile phones became smarter and smarter also the telecommunication companies kept introducing advanced new features for their users. The prevalent telecommunication technology today is generation 3 or 3G as we refer to it, but…
Like in every developed country, the United Kingdom also sees major increases in the smartphone market. Studies have shown almost 72 per cent of adults now own a smartphone. 83 per cent of adults now use some kind of portable device to go online and nearly all of 16-24 and 25-34 year age group are always online. The desire to be at everywhere at times is insatiable it seems. Most big brands are available in the UK, but, what the people of the UK actually buys is the key thing here. Mobile technology has been around in the UK for…
It may seem that the Australian smartphone market is saturated, but instead it is quite the opposite. Australians love their smartphones. It has been observed that most Australian smartphone owners own multiple smartphones, when they buy a new smartphone they keep their old one as a backup device. Currently, almost 75% of adult Australians own a smartphone. Australia is a rich country and its market trends are comparable to any western country, whenever new devices are introduced into the market, many Australians tend to upgrade their phones almost instantly. A recent study in Australia shows that few Australians can imagine…
Australia or more formally known as the Commonwealth of Australia is very similar in many respects with the countries of the western hemisphere. It is a developed country with very high per capita income. Any statistical analysis performed in Australia therefore can possibly resemble the results of the same tests done in a western country. In Australia much like the western countries the smartphone market is booming. Smart phones are indeed convenient little devices with many utilities, but perhaps the most used feature on it is, the ability to become ubiquitous. As social beings, we humans try to stay close…
Electronic gadgets have become an integral element of our daily life. The gadgets have such amazing utility to them that we just can’t imagine a lifestyle without them anymore. We use some sort of electronic equipment when we seek, communication, entertainment, news, business, medial aid, and even companionship though it may only exist in cyberspace. There are countless more applications where we use these gadgets to our convenience. Have ever thought what would happen, if you were to lose your smart-phone or lose your laptop, and could not get new ones for an extended period of time, yes you will…
Social networking service or SNS is the most popular medium for building social relationships among like minded individuals. We also stay connected to loved ones and family via social networking sites as well. This means social networking has become an intimate part of our daily life. Some researchers have said that it’s also an addiction, which can affect how we interact in real life as well. But we are not here to discuss social networking itself, rather the endless possibilities it entails to the modern marketers. The basic concept of social networking allows for specific segments of like minded people.…
In Australia almost 65-75% of adults are smartphone users. In addition, most Australian smartphone users own multiple smartphones as well. Australia is the sixth country in the list of countries consisting of the most concentrated smartphone markets in the world. In this time and age of smartphones, where the smartphones outnumber personal computers four to one, every major player in the smartphone market is locked in a fierce battle for Australia’s market dominance. Smasung seems to have had the upper hand, since they started their own marketing campaign early, but others have caught up soon enough. Now there are almost…
India has a population of 1.25 billion people, it was also crowned as the world’s best performing emerging market in the previous year. India with its incredible economic growth in the past decade and with its huge population has managed to attract the attention of major players of todays economy. With the increase in the purchasing power of an average Indian, the market is teeming with opportunity for every kind of business. Though today we will be focusing primarily on the smartphone market in India. Like any other country the craze for smartphones is growing in India as well. The…
In todays smartphone market, there are phones of every budget. Of course the high end smartphones cost significantly more than an entry level smartphone, but a big factor in the price fluctuation here is the premium that we have to pay for owning a smartphone by a more reputed brand and not so much in terms of performance variables. In fact, there are smartphones out there which can outperform premium phones quite easily when it comes to processing power and utility. But of course, having a big price tag gives the premium phone manufacturers a bit more room to add…