Amazon.com, Inc. (NASDAQ:AMZN) is trying to revamp its user experience based on some social media tweaks. Recently, it announced an integration with Twitter Inc (NYSE:TWTR)’s site which allowed the users to add items to cart by #AmazonCart hashtag on Twitter Inc (NYSE:TWTR)’s platform. Today, it has an extension of this feature according to which, users can add any item to their Amazon.com, Inc. (NASDAQ:AMZN)’s wish list by appending #AmazonWishList hashtag. An article by TechCrunch talked about this news and said that letting users to play with Amazon.com, Inc. (NASDAQ:AMZN)’s carts from Twitter Inc (NYSE:TWTR) will boost the company’s retail reach. Although a majority of users will keep on using Amazon from the traditional means, integration and expansion of Amazon.com, Inc. (NASDAQ:AMZN) on social media can open different horizons for both the companies in the future.
In order to use the new features of ecommerce from Twitter Inc (NYSE:TWTR), users will have to sign in on their Twitter Inc (NYSE:TWTR) accounts using Amazon.com, Inc. (NASDAQ:AMZN)’s social webpage. Twitter Inc (NYSE:TWTR) is also looking very keen to expand its e-commerce arsenal. Earlier this month, it rolled out a test feature for many of its users, which showed “Buy Now” button on many tweets about new products. Twitter Inc (NYSE:TWTR) recently acquired an online shopping startup, CardSpring.
According to the article, Amazon.com, Inc. (NASDAQ:AMZN)’s Wish List feature on Twitter Inc (NYSE:TWTR) can become really famous during the upcoming holiday season. Many users find wish lists very interesting because they act as a reminder to make important purchases. The source quoted some figures given by Amazon.com, Inc. (NASDAQ:AMZN) to back this new integration with Twitter Inc (NYSE:TWTR). Last year, one in three users wished using the wish list feature. On average, Amazon.com, Inc. (NASDAQ:AMZN)’s users added 7 books and 5 toys per second during last year’s holiday season.
Ken Fisher’s Fisher Asset Management owns about 2.47 million shares in Amazon.com, Inc. (NASDAQ:AMZN).
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