Facebook Audience Network will allow developers to run ads on their apps, sold by Facebook, using Facebook’s data. Facebook’s Audience Network will allow monetization of iOS and Android apps with Facebook ads. After integrating the SDK, advertisers can use more than 50 targeting options on the social media website in order to get to their audience inside the apps.
The consensus price target for Facebook Inc. (NASDAQ:FB) stands at $74.11, which indicates a 24% premium above the current price. Moreiver, the consensus rating of the stock is ‘Buy’, having a score of 2.80. Among analysts, there are eight ‘Hold’ ratings and 32 ‘Buy’ ratings on Facebook. The most recent analyst action represented Credit Suisse upgrading their rating on the stock to ‘Outperform’ and raising the price target to $87 from $65.
According to the AP, Google, Inc.(NASDAQ:GOOGL) intends to stop mining in search for advertising ideas through e-mail sent through Gmail Apps for Education. The company previously scanned emails of students to figure out which types of ads may sound appealing to them.
Analysts have a consensus price target of $923 on Google, Inc.(NASDAQ:GOOGL) which indicates a 72% upside. The consensus rating for the stock is ‘Buy’ with a score of 2.81. There are currently five ‘Hold’ ratings and 21 Buy ratings on Google, while the latest analyst to change their opinion was Argus reiterating their ‘Buy’ rating and setting a $675 price target.
Yahoo! Inc. (NASDAQ:YHOO) announted that it has nominated Dr. Jane E. Shaw to the company’s board. Shareholders will vote for the new candidates to the Board, including Dr. Shaw, as well as David Filo, Charles R. Schwab and H. Lee Scott, Jr, at the company’s annual shareholders meeting on June 25. Jane E. Shaw, Ph.D. served as a member of the board of Intel Corporation, during 1993-2012, and served as Intel’s non-executive chairman of the board between 2009 and 2012.
The consensus price target stands at $39.33 on Yahoo! Inc. (NASDAQ:YHOO), which represents a 10% upside. The consensus rating for the stock is ‘Hold’ with a score of 2.64. There are currently 10 ‘Hold’ ratings, 22 ‘Buy’ ratings and one ‘Sell’ rating on Yahoo’s stock. On April 28th, Ned Davis Research upgraded the stock to Neutral from Sell.
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