It seems Facebook Inc (NASDAQ:FB) is getting impressed with Twitter Inc (NYSE:TWTR)’s features lately. The social media giant has started testing a Trending section which will give the insights of anything trending and hot around the web in the news feeds for the Facebook Inc (NASDAQ:FB) users. Facebook Inc (NASDAQ:FB) has confirmed that it is testing this feature but declined to comment on further details, according to Venture Beat. Twitter Inc (NYSE:TWTR) has already rolled its new discovery feature. One can check the trends and what’s famous on Twitter by seeing the ‘trend’ which are written with hash tags.
Facebook Inc (NASDAQ:FB)’s new trending section is not rolled out now; the company is just testing it, but experts think that this is another step by the social media company to tackle its competitors like Twitter Inc (NYSE:TWTR) and Google. Facebook Inc (NASDAQ:FB)’s every effort these days seems to be fixated around its ads business. The trending section will also give advertisers are chance to target content and users based on the popular topics.
Unlike Twitter Inc (NYSE:TWTR), Facebook Inc (NASDAQ:FB) trending section will have categories from where users can search and see the interesting content. The categories include technology, politics, entertainment, sports. Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) are continuing to increase and leverage their potential on content, ads and marketing. Facebook Inc (NASDAQ:FB) is slated to launch its content hosting service very soon. Twitter Inc (NYSE:TWTR) and Google are expected to face a hard time amid the Facebook Inc (NASDAQ:FB)’s massive increase of grip in ads and content.
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