In a program on CNBC, Jeremy Rosenberg, Alison and Partners, Head of Digital department, talked about the start of a new competition between Google Inc (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT). Google Inc (NASDAQ:GOOGL) is exasperating Microsoft on various fronts. Perhaps the only trademark area and domain of Microsoft Corporation (NASDAQ:MSFT), offices and Enterprise is now under the focus of Google Inc (NASDAQ:GOOGL). In a recent development, Google has announce that it will invest in motivating companies and offices to use Google Inc (NASDAQ:GOOGL) apps for office work and workplaces. Microsoft Corporation (NASDAQ:MSFT) currently holds a larger portion of office work apps because of its massive penetration in the market.
Rosenberg talked about opportunities and threats for both Microsoft Corporation (NASDAQ:MSFT) and Google in this new battle. He thinks that millennials and new generation is more attracted towards Google apps when it comes to normal day to day or office work. They can use Google mail, Google sheets, Google docs, Google Inc (NASDAQ:GOOGL) presentation software that are embedded with Cloud support. They don’t like boring and monotonous software and can adapt change rapidly. On the other hand, Microsoft Corporation (NASDAQ:MSFT) has been permeating the workplace domain since years. It has conflated cross-platform suites into one gigantic productivity juggernaut which will never be left by a large number users who are entrenched and used to the software like MS word, MS Excel.
Rosenberg said that many users prefer using a mixture of both Google Inc (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT) services and software. Google Inc (NASDAQ:GOOGL) is now focusing more on Cloud service and business software. This directly threats Microsoft Corporation (NASDAQ:MSFT) and other Cloud service like Box and Dropbox. He said that companies slowly takes a user into their ecosystem. Google Inc (NASDAQ:GOOGL) will start from office space and then replace PC’s with Chromebooks and then mobile Android devices, dominating the market just like Microsoft Corporation (NASDAQ:MSFT) did for decades.
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