Intel Corporation (NASDAQ:INTC) has announced that it will launch its special chip for low-cost smartphones. This new move is yet another effort my Intel to get some mobile revenue, which was negligible for the company last year. The new Intel Corporation (NASDAQ:INTC) chips were announced in 2013 under the project named ‘Sofia’. These chips are for phone priced under $100. Intel has lost its smartphone chips battle in the US. Now, the company is heading towards China and wants to strike a deal with Xiaomi. Intel Corporation (NASDAQ:INTC) has MediaTek and Qualcomm waiting as arch rivals in China too. MediaTek is ready to announce its new chips. Qualcomm recently revealed its plans to launch its SnapDragon series for high-end smartphones in 2015.
Intel Corporation (NASDAQ:INTC) is trying hard to sign deals with companies which will let the company to power smartphones with its chip. But so far, Intel Corporation (NASDAQ:INTC) isn’t lucky. It is trying hard to sign deals with companies which will let the company to power smartphones with its chip. But so far, Intel isn’t lucky.
An article on CNBC reported that Intel Corporation (NASDAQ:INTC) is desperately trying to land the tablet market share. It even paid the manufacturers to make chips for tablets in less costs. This project was dubbed as ‘Bay Trail’. Bay Trail project was originally crafted by Intel Corporation (NASDAQ:INTC) for making chips for high-end tablets but market loss forced to make chips for low-end tablets.
The source claimed that Intel Corporation (NASDAQ:INTC)’s mobile unit suffered a loss of $4.2 billion last year. Sofia chips are designed for low-end phones. This could be another effort by the company to attract Xiaomi, the number one smartphone maker in Asia.
As of June 30, 2014, Ken Fisher’s Fisher Asset Management owns over 18 million shares in Intel Corporation (NASDAQ:INTC).
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